Apparently Chris Rezac, a homeless man in Denver really “Will Work for Food.” After observing Rezac several times standing on a street corner holding up a sign asking for assistance, a local Denver Realtor and real estate broker, Joe Manzaneres wanted to find a way to help the homeless man while promoting his real estate business. Manzaneres decided to hire Rezac to hold up a sign that reads “I’ve been sponsored by RE/MAX” to promote Manzaneres’ business. Besides providing a steady paycheck, Manzanares also gave him new clothes and a haircut. He’s also trying to help him get a cell phone, bus pass and creating a resume.
It’s a win-win for both the Rezac and Manzaneres. Rezac gets an opportunity to get out of his homeless situation and Manzaneres gets cheap advertising, free media coverage, and an opportunity to help someone in need while benefiting his real estate business. Manzaneres is also trying to find Rezac a home and currently working with the Denver Homeless Coalition, to try to expand the idea of sponsorship into a program and get other potential sponsors involved.
If this sponsorship idea catches on, maybe someday we’ll be able to hire the homeless to host open houses.