Can Homeowners change their address to attract buyers? An interesting tactic in marketing your home is emerging in Vancouver. An increasing number of homeowners are changing their street address to attract Chinese house hunters who place value in specific numbers.
The numbers six and eight have a positive association because in Cantonese the number eight sounds similar to the word for fortune, and the number six means smooth and easy. The number four, however, is not as appealing to buyers because in some cultures the word four sounds too similar to the word for death. According to Vancouver realtor Alec Zhang, a home address that includes the number four could even reduce a home’s value by up to five percent. He advises a property address ending in four should be avoided. But how? Continue reading