Sexy Staging – Using Sex To Sell Real Estate

Want to attract buyers to your listings?  Ever thought MLS listing pictures could be sexy?  You will from now on.  Peters & Associates, a brokerage in the Charlotte, N.C., that specializes in luxury properties, has taken a unique approach to attract buyers to their listings.. Sex!  This Charlotte, N.C. brokerage firm sells “lifestyles” instead of houses and have created a unique approach to achieve this through their listings.  They created two test listings.  The first listing had traditional house photos, but the other listing had “lifestyle photos,” featuring beautiful women posing in the rooms being photographed.  Did it work?  You bet!  Continue reading