Sexy Real Estate Advertising

There is a reason people say “sex sells.” In many cases, turning something boring into something sexy gets people excited, but is that an ethical sales tactic in real estate?

One Australian agent thought so. He hired a sexy harem of beautiful, scantly clad women to pose in an advertisement for a home listing. The women wear bikinis and other revealing attire while taking a bubble bath, eating whipped cream covered strawberries, and hanging out around the property. Continue reading

Squatters Get Scammed

A real estate broker discovered strangers living in what was supposed to be an unoccupied home she was trying to sell on behalf of the owners.

Realtor, Melissa Case was hired by Debra Stewart to sell her property through a short sale. Upon arriving at the property Case found two individuals were already living there. Anthony Loquiao and Gayalea Risley claim they paid a deposit and signed a one-year lease agreement with another Realtor for the home in October. Loquiao and Risley now believe they may have been duped. Continue reading

George Lucas to Build Low Income Housing

After plans to build a state of the art production studio fell through, filmmaker George Lucas has come up with an alternate plan for his Grady Ranch property. Lucas’ new plan for the sprawling estate is to build low income housing on it. Lucas plans to sell the property to the Marin Community Foundation, a non-profit that has already funded more than 2,500 units of affordable housing, and will explore options for developing Grady Ranch. Continue reading

Social Network for Leads? Try Handing Out $20 Bills Instead.

Real estate agents are always looking at ways to increase leads and build a larger client base. New clients are the lifeblood of a successful real estate business. But can an agent survive on their social network alone?

Real estate writer Matt Jones did an analysis of client harvesting from one’s own social network, and the results were not compelling. Continue reading

Foreclosure Expert Faced with Own Foreclosure

She’s not only the founder of Foreclosures.com, a website that provides investors and homeowners with foreclosure information and guidance, she’s also a member herself. Alex McGee, known as the “foreclosure guru” recently fell behind on the mortgage payments for her custom designed 4,775 square foot home, and was faced with a tough decision. A decision she’s recommended many times to her investor clients and homeowners over the years. Continue reading